Utilizing Online Tools for Topics
There are various strategies to brainstorm new topics. Since this particular step is the one that will lay the groundwork for all the others, we will go into it in fine detail in the next series. However, for now, be aware that you can find topics by researching the major search engine, Google, and finding what keywords are being searched heavily there. Google makes it easy to do by giving people free access to their keyword tool. However, you do need to understand the reasoning behind using keywords and how best to use them before we get to that point.
Key phrases are a set of keywords put together that are being used in advertising or being tracked by Google due to the search volume they generate. If they are being used in Google’s Adwords campaign, then they have an associated cost-per-click established that the advertiser pays to use them in their campaigns. The higher the payout for certain key phrases, the higher the competition for web publishers to add them to their content in the hopes of making money through associated Google advertising.
Another way that key phrases are tracked is through the volume of searches, instead of the cost-per-click. So, when you use the keyword tool, you can type in a topic and find out what other key phrases are out there being searched or competed for because of their monetary value. Either way, it’s an excellent way to start generating ideas for topics.
You will find that when you add a keyword to the tool, it will come up with other key phrases that can lead you to think of better ones as you go along. These spin-off phrases may lead to other ideas for topics that you might not have thought of if you hadn’t used the tool. From this exercise, you can start to create titles that engage readers and search engines, alike! And, they will be directly related to garnering either more traffic for your site or more advertising revenue and Internet marketers dream!
Article Structuring 101
The second step involves identifying the structure and associating it with the title you’ve chosen in step one. This is a lot easier than it sounds since we’ll give you exactly the outline for seven different structures that are very common to Internet marketing articles. The nice thing about being aware of different types of articles is that you can use one or all of them for the same topic!
So, that makes it easier to plan ahead and decide what you will write in much less time.
The seven types we will go over are:
- Inspirational articles– These are articles that teach people, inspire them, are positive or engaging in a human interest sort of way. They are typically true to life stories, even if the identifying facts have been changed to protect people’s reputations.
- Experimental articles– This article serves up an experiment of some sort that is undertaken to find the answer to some problem or mystery. This is a practical implementation piece for some aspect of the topic that readers love to read. They want to know: What happens when you actually undertake the theories and put them into practice?
- How-to articles– These articles give step-by-step directions to solve a very specific, and often narrowly focused problem. Like, “How To Create Curtains Without Sewing A Stitch.”
- Informative articles– These articles are similar to how-to articles in that they seek to explain a specific issue, they just don’t walk the reader through the steps to resolve it specifically. Instead, they might focus on more general terms, while providing facts to support that issue being discussed and why it is of relevance.
- Reviews article- A review is an honest opinion of some product or service that is written to benefit the reader, not the seller of that product or service. It should explain to the readers why the product is important, what it does, and the way it compares to other products on the market.
- People Profiles article- People love to read about other people, but they don’t necessarily want to hear everything. The profiles you write should include interesting information to engage the reader but lack a full-fledged interview feel. So, the profile is more like a brief synopsis of a personal interview, showing only the major highlights.
- Resource articles– This category includes a person, places, or things that people want to investigate themselves but don’t have the time. They are very popular with travel sites that want the top 10 restaurants, things to do, or even performances to see in a particular city or travel venue.
Now, that you are familiar with each of the seven types, you can start to brainstorm different articles for each topic based on these types. We’ll discuss a little more about how to use the types with word lists to generate oodles of articles from just one topic in the next article. For now, we’ll briefly introduce using the technique called “mind mapping” and the titles and structures you’ve identified to start to get a good idea of a layout for any number of articles you want to write quickly.