Analyze Other Websites
Another way to use the Keyword Tool to analyze the keywords being used on another web page. This is a great way to generate keywords off competitor’s sites without too much effort. If you know of sites similar to your own that are already doing a great job attracting traffic, then you should use this tool to find out what keywords they are using.
The way you do that is to switch the radio button from descriptive words or phrases to “website content.” It will then return a results list that will be sorted into groups by whatever the major keyword or phrase used happens to be. This is a very easy way to get a list of usable keywords, but do realize that keywords campaign change frequently as new trends are identified.
Utilize Preexisting Articles
Maybe you’ve written articles already, but they’re not generating much attention. You can still use the tool to help you optimize the articles and change the titles. All you do is choose the “website content” radio button and use the link under the box for the URL to add your text into a box instead. Then, the tool will go through the topic and suggest keywords to use in it. All you have to do is change some words here and there and add a different title to get these stale articles to become stars in your writing lineup.
Just remember that you can’t put duplicate content on your website, or Google will penalize you. It doesn’t understand that you wrote the same articles, only that they appear plagiarized because more than one copy shows up. So, be sure to make the new articles sufficiently different so that you aren’t penalized by Google, or remove the old copies and replace them with new ones.
Creating Knock-Out Titles
Now that you understand the importance of researching keywords and how to do it, we’ll begin to get started creating knock-out titles. The first rule of thumb is that the first three to five words in the title carry the most weight with the search engines. They will determine the success of your article for the most part. So, it’s important that they contain some of the keywords and also some power words to the interest of people who are surfing the web. After all, if you just wrote for search engines – let’s be honest – no one would want to read your articles. You need something in there to make the titles interesting to readers too!
As with most marketing, the way to sell something is to invoke an emotional response first, followed by a justification for buying into a particular product. The same is true when you are writing to attract attention. You want to create titles that have an emotional draw to them but also don’t forgo the logical reason why someone should take the time to read your writing. And, of course, you have to include the keywords too. It sounds like a lot of work, but it’s not!
All you really need is a good Thesaurus. You will take the same old titles you think up and kick them up a notch by finding powerful words that have an emotional effect on your reader. For instance, check out any marketing book and you will see that some words have a higher emotional value than others and sell your products better. These words are things like super, improved, gold, platinum, etc. Well, you can use a Thesaurus to kick-start the brainstorming process to get words in your title that have a more direct emotional appeal. And, try to find action verbs that really engage the reader’s senses and makes your title come alive.
If you have the money, you should invest in a very good program called Visual Thesaurus. It not only gives you alternative words for your titles but also lets you drill down those alternatives to find even more words that might work for you. Eventually, you will start to develop a list of power words that you can use over and over again with great results!