Mix Efficiency with Marketing
The best way to take advantage of the information in these series is to learn how to combine other marketing techniques with your Speed Writing. For instance, online marketers know that the way to get traffic to the site is to rank high in search engines, by paying attention to keywords that have a high search volume.
Also, if they want to reap large rewards on the Google advertising on their sites, they will target high-paying keywords. So, understanding this, you know that it isn’t just about writing interesting and vibrant copy, but it’s also about using keywords that can help get your copy ranked high in search engines or generate good advertising revenues.
Internet marketers also have to be acutely aware of the hot trends being searched so that they can provide solutions within their inventory that are likely to draw attention and sell. So, there is quite a bit of marketing research that needs to be done to create copy that draws the right crowd and makes money. In order to do that research, Internet marketers might search their competition, check out high performing blogs and see what topics are being discussed, infiltrate forums and groups for research, and keep a careful watch on the demographics of their site.
Once they know who is visiting their site, from where they’re coming from, what the biggest and best topics are, and what’s likely to sell the best, then they can create copy that really is targeted to provide just the solution for people who happen to be visiting the site. If you come in looking for widgets, that’s the sales page you should land in. So, researching the market goes hand in hand with research keyword topics. So, when you do any of this for one area, combine it together to get a boost of power in either Speed Writing or Internet marketing.
Then, if you know that the aim is to get people to click on your offers or your advertising, you also can use the techniques in these series to create sales ads that help you reduce the resistance to clicking links and actually motivates people to do so. So, you want to use the time-tested marketing strategies that will help you to close any sale or get people to sign up for an email list. Things like offering a free report, newsletter, or gift, if someone takes the time to click and order your offer now is a very classic way to handle this.
But, that’s not the only way, you can also use other marketing strategies in your repertoire to help boost the final outcome of either a click on your advertising or product links. Don’t ever forget to ask for the sale and make that call to action. That applies in all of marketing. If you don’t ask for the sale or make a call to action, most people won’t be motivated enough to take the action on their own. So, while many of these techniques can help speed up your writing, they should also be used with sound marketing techniques to get you the results you want for your website offers and promotions.
Having said that, let’s get started to learn how to churn out copy that will dazzle your readers and create an opportunity to increase traffic and sales!
Should You Outsource Writing?
Before we break into a bunch of advanced techniques on how you can do the writing yourself, we first need to decide if doing your own writing is the best option. Do you become incredibly stressed at the thought of writing a short e-mail, much less a 500-word informative and entertaining article? Do you simply not have time to generate pages and pages of content? Fortunately, there is another alternative to writing articles yourself: you can pay a professional writer to do it for you.
There are thousands of writing services and individual freelance writers who are more than willing to provide you with professional, customized content for your website. Web-based and SEO (search engine optimized) writing has become a profession unto itself, as more and more webmasters discover that original content is the key to Internet marketing success.
Paying for professional content can be the perfect solution for those who don’t have the time (or the interest) to develop writing skills. Hiring a professional writer to generate your articles leaves you free to concentrate on your business and ensures that you will have quality content.
As with any other business proposition, there are advantages and drawbacks to hiring a professional writer. In the next series, we’ll take a look at the pros and cons of paying for content and help you make an informed decision.