Aptitude is Necessary
Before you waste any time on techniques that won’t help you, let’s get something straight. If you are an Internet marketer and trying to save some money on copywriters, then you will have to learn Speed Writing. Otherwise, the cost to benefit of saving some money while spending inordinate amounts of time to create content for your websites and marketing efforts won’t make any sense. You could easily save more money paying a top-notch copywriter to write your articles for you if you’re going to take too long to do your own. But, once you have this skill down, you can learn to write your own articles and save a whole lot of money. Even if you decide you don’t want to implement Speed Writing in your Internet marketing skill set, you will know enough to be able to know what you can expect from great copywriters. We’ll discuss this more thoroughly in the next series.
And, when would these techniques come in hand?
Well, as an Internet marketer, your two goals are to bring in traffic to your site and to make sales. Either one of these actions puts money in your pocket, either through advertising or through closing a sale. So, all of the Speed Writing you do should go straight towards these two goals, even if they don’t appear to be entirely connected.
Even if your website has excellent products, spectacular services, and great offers, if you have no traffic it’s all going to waste; you won’t get much ad revenue or profit without any traffic. So, how Internet marketers bring traffic to their sites? Typically, by writing copy on other sites that have a large audience and then directing them back to their site through a backlink.
One very popular way to do this is written multiple articles for article directories and submit them for free. These websites are heavily indexed by the major search engines and your article stands a good chance of appearing high up on the results page. Not only that, but they also serve the dual purpose of helping to define the author of these articles as an expert on a particular topic. As the author, you get to write up a brief explanation of your credentials with a backlink to a page that is not a devoted sales page. So, you can have a backlink back to an intermediary blog, a page on your website that does not promote a product, or even a sales page that isn’t very obvious or you’ll get banned.
These article directories have been a tried and proven way to create good levels of traffic from the number of people who are constantly searching the web for good content. If you use keyword techniques, you can even increase the chances that your articles will be at the top of the results page. However, who has time to write many different articles and then submit them all for free to different articles?
Well, at least in these series you find ways to create 10 to 30 articles from one narrow topic that can help you guide people to pages on your site where they will eventually be marketed to buy a related product or service. The same techniques you learn to speed write these articles can be used to help you write multiple blog articles, guest posts, and even business profiles on the web.
Finally, a well-written article can get mass media attention or end up becoming viral. When that happens, your hosting servers will probably melt from all that attention and the number of people coming to your site and seeing your product offerings will skyrocket!
Now, if you think getting worldwide exposure and traffic to your site is great, think about the other ways Speed Writing can help you create online success as a marketer. You can use the same skills to create dynamite sales pages, multiple articles on your own site complete with Google keywords that generate advertising revenue for you when clicked on by visitors.
You can even sell your Speed Writing in the form of eBooks and special reports to the people who come to find out information from the expert they’ve previewed on different article directories. An info-product is one of the easiest and most profitable things to sell online. You create one copy of it and then sell electronic copies one by one, for as long as you want. So, the initial cost to produce the copy is the first effort, and yet you can sell hundreds of copies of that one writing. The beauty of info-products also resides in the fact that you can deliver your product over email or as a download after you’ve processed the payment electronically too. Almost every aspect of the product selling and delivery is automated! So, that means a great potential for huge profits if one of your info-products becomes immensely popular.