Become the “Closer”
If the article has one main point that you want to emphasize above all others, you can do a review of all potential comparisons and options, and then focus the ending on that main point. It’s a way to close the deal in a way that guides the reader into what their final conclusion should be regarding the topic they just read.
Connect With Your Readers
Part of what makes people want to click on your links is good content and another is the way that content looks and feels in a visual way. There are things you can do to click with your readers so that they will click on your links in return. Some of that is learning how to use your keywords and phrases in natural sounding ways. Another way is to always promote yourself and your website in appropriate areas in interesting ways. And lastly, make sure that when you write, that you pay attention to the layout of your article. Often, if the article is not visually appealing, it can be a huge turn-off — no matter how interesting and enliven the content happens to be.
Always Act Natural
So, what is a person to do if they want to use good SEO tactics and include their keyword or phrase around 2% of the time, with it showing up at least twice in the first paragraph? What if on top of that your formula says that this keyword phrase should show up in headings and subheadings too? It really does grind down your creativity and the style of your writing when you have such rigid writing guidelines.
Luckily, if you understand the Google search engine algorithm, you can still use keyword phrases and make them sound natural, even when they’re not. All you have to remember is that punctuation is allowed and that Google will ignore stop words like: a the, for, an, at, be, and so on. So, if you end up with a keyword phrase that appears to be sound completely unnatural, try to get it into a more natural structure using punctuation or stop words.
Let’s face it, when you use Google keywords or phrases in your articles, you are going to sound a little stiff. Some phrases sound so unnatural that it can be jarring for the reader of that article. While many Internet marketers don’t pay enough attention to this detail, it can affect the number of readers they retain and thus the audience they have to market. Especially, if they are following a format to write keyword articles, the final result can be ground to the inner ear.
Let’s take a look at an example to understand how to use punctuation with awkward keyword phrases. How about the following: Raleigh real estate markets. If you use this over and over in your article, it will be obvious that you are coding. However, if you add punctuation, you can in use in with various sentences that won’t sound unnatural in the least.
” I live in Austin, Texas. The job market is booming!”
Another way to use the same keyword phrase could be:
” Why would anyone want to move to Austin? Unemployment rates are at record lows, there are jobs to spare!”
Finally, you can even punctuate near the end of the phrase:
Thus, you can use the keyword phrase and punctuate it to make it sound more natural. However, when Google crawls your article, it will strip the punctuation and it will see that Raleigh real estate markets are the keyword that is given most weight and it will also assign it more weight in their algorithm.
” If you are interested in Raleigh real estate, markets for homes have never been better.”
Ever Heard of “Stop” Words?
How about using the same keyword phrase with stop words? Now you can write the following and it will be equivalent to using Raleigh real estate markets as a keyword phrase:
” Look to Austin for job markets that are booming!”
” The Austin Job Market, a massively booming industry!”
It’s all the same to Google, but it makes a world of difference to your readership.
There’s no reason you can’t toot your own horn, particularly if you are doing article directory marketing. That’s when you write articles to put up on other people’s directories to drive traffic to your site. Many of these sites don’t allow you promote your products or site within the article text, but they do give you a resource box at the end where you can typically promote yourself, your website, and some other link. Just be careful not to send people to a sales page, if the guidelines say that’s not allowed. Many of these article directory sites are getting very stringent about allowing marketers to use their site to promote their products, so you will have to add an intermediary page from the resource box back to your sales page, in some cases– like a link to a blog or website page which isn’t promotional but has links to your promotions. To be sure, read the guidelines before you add information to your resource box to see what is allowed.
When you promote yourself, don’t just say: “For more information, go to my website …” Most people reading that know it’s a plug to end up at some marketing page. So, instead, you need to be a little crafty with your resource box. You might try the following leads to get people to click into the link in your resource box and capture traffic from the article directories you post within:
Before you go, did you know [link here] …
To learn more about this topic, go to [link here] …
Psst! There’s an additional secret you should know [link here]…
Want a free report on how the top way to do [link here]?
Let me ask a quick question, do you know [insert title of the article linking back to the webpage here] …
As you can see, this is not the typical way to grab someone’s attention and that’s why it tends to work.
Another way to promote your site, that you can see a little of in the above example, is to give away promotional incentives for clicking into your site or for registering to your mail list. The free promotional incentive works best if it is some info product like a free report that you can deliver automatically to people who click on your site where you have a download button. This gets them to your site and delivers the product without you having to engage them manually. So, anything that can be easily downloaded from your website works. That can include articles, videos, music downloads, and even software. Just be clear in the resource box that they are going to get a freebie for clicking on the link you provide and you will see your response rate shoot upwards.